CEA TO COMMENCE DISTRIBUTION OF DITCH WITCH AND KOMPTECH

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As a leading agriculture and construction equipment distributor CEA officially commenced
operations as the Australian and New Zealand distributor of Ditch Witch underground
construction equipment and Komptech waste recycling equipment from the 2 nd July, 2020.

CEA agreed earlier this year to purchase the well-known distributor, ELB Equipment, which
distributes Ditch Witch and Komptech equipment, a transaction which completed on the 2 nd July,
2020.

As part of the acquisition CEA will also become the distributor of Diamond Z, Screenpod,
TrackStack, Hammerhead, Ring-O-Matic and Subsite adding to its expanding portfolio of
products for clients operating in the infrastructure construction, utility maintenance, waste
management and recycling sectors.

As the distributor of JCB construction and agricultural machinery; Dynapac compaction and
paving equipment; and Atlas Copco generators, portable air compressors, and lighting towers,
the addition of Ditch Witch and Komptech to the CEA portfolio will strengthen the business’s well-
established footprint across the country.

“We are really pleased to add these strong brands to our product portfolio,” said CEA CEO
Hylton Taylor. “As a growing business we are continually looking at how we better meet the
needs of the ever-evolving market. Adding strong, well established brands to our portfolio
strengthens our ability to support our diverse range of existing customers and provides the
opportunity to interact with a whole new client base.”

As part of the acquisition 55 employees from ELB Equipment will transition to CEA, ensuring key
product knowledge and strong customer relationships are retained within the business.

“We’re excited to be joining CEA,” said ELB Managing Director Christopher Malan. “CEA is well
known for its professionalism, extensive focus on core product lines, and supporting its staff to
carry out their integral roles within the business. The ELB team is really looking forward to
coming together with CEA to collaborate and build on the Ditch Witch and Komptech brands here
in Australia and New Zealand.”

The ELB Equipment head office and administrative staff will commence relocating to CEA’s head
office in Horningsea Park (Sydney) from early July, 2020, and ELB’s operations in Sydney,
Adelaide, and Brisbane will commence consolidating with CEA’s facilities over the coming
months. It is anticipated that all ELB Australian facilities will be consolidated with their CEA
counterparts within 18 months. It is a priority of the business to ensure minimal disruption and
downtime as the transition takes place.

“There will be a period of transition over the coming months as we move the ELB team in to the
CEA premises but I am confident we can complete this quickly and with minimal disruption,” Mr
Taylor said. “Since first announcing the acquisition, we have received extremely positive
feedback from the market and we are looking forward to the future opportunities this will present
to the CEA business.”

Media Enquiries
Tara Stewart
Marketing Manager, CEA